Lavish shares his passion for music, influences, and the creative process behind his latest release "Hero" while embarking on an exciting chapter of his career in Los Angeles
Lavish ©️ 2023
Today we have the pleasure to have Lavish on Goathead
GH: Lavish, could you tell us about your journey as a producer and artist in Sweden? How did you get started in the music industry?
Lavish: I've been doing music since I was nine years old, when I started taking drum lessons and playing in the local jazz orchestra. After advancing quickly in a few years, I was curious about other instruments, so I quit my lessons and learned to play the piano all by myself. Not long after, I discovered a DAW software on my computer and started experimenting. I was immediately hooked and spent every minute I could exploring the endless possibilities of creating melodies, distorting sounds, and building beats. The creative freedom was a whole new world for me, and I loved it!
GH: As you recently moved to LA, how has the change in location influenced your music and creative process?
Lavish: After a few years of trial and error, I felt that my songs were good enough to be heard, so I set out to release my first few songs. I also got in touch with an established studio in Sweden, where I had the opportunity to learn even more about producing for others and the industry. I kept releasing my music, set up my own production company, produced for other small artists, and even studied music production at a university in Sweden. By then, I knew that this was my calling in life.
Lavish: It's well known that Sweden has a history of incredibly talented singers, producers, and songwriters, but my ultimate dream had always been to move to LA and pursue my career in music, just like the ones that inspired me. In August 2022, I packed my bags and moved halfway across the globe to LA all by myself. The move opened up a whole new world of music for me, as I got into the industry for real, met incredibly talented musicians, and was encouraged to start publishing my music again. LA had a different music scene, and I found my way back to my roots in house music.
GH: Who are some of your biggest influences in the music world, and how have they shaped your style and sound?
Lavish: I have a lot of influences in music. Growing up, I listened a lot to 80s rock and pop music, so the works of Quincy Jones were definitely an early inspiration for me. Another big inspiration is Avicii, whose song "Levels" got me into dance music. Swedish House Mafia has also influenced me, both their early work and what they're doing now. And of course, Max Martin, the best producer of all time, is probably my biggest inspiration. Exploring their different styles, types of music, and methods of work has influenced me while I navigate the creative process of finding my own sound.
GH: Let's talk about your song "Hero." What was the inspiration behind it, and what message were you trying to convey through the lyrics and music?
Lavish: "Hero" came about on a September night in LA when I was playing around with different melodies and chords on my guitar. I wanted to create a song that conveyed emotion in the verses and a big, open, euphoric drop like the ones I remember from my childhood. I quickly came up with a demo and reached out to my talented friend and singer/songwriter Pontus. We wrote together over FaceTime, with Pontus recording in Sweden and me finalizing the song in LA. Now, almost 10 months later, the song is finally out, and the response has been amazing.
GH: Looking ahead, what are your future plans as an artist? Are there any exciting projects or collaborations in the works that your fans can look forward to?
Lavish: I'm currently back home in Northern Sweden, spending a few weeks visiting friends, family, and recording new songs. However, I'll soon be back in LA, and I have an exciting time ahead with lots of new music in the pipeline, including live shows and events. I can't reveal too much right now, but I'm looking forward to sharing it with the world. I'm excited for what the future holds for me as a producer and artist, and I'm ready for the hard and rewarding work that lies ahead.
Don't Forget To Follow Lavish on Instagram And Listen To His Music On All Streaming Platforms
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